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cloudnumbering at MWC: Taking our virtual mobile numbers to Barcelona

March 14, 2025

Last week, we packed our bags and headed to Barcelona for MWC (Mobile World Congress) and 4YFN (Four Years From Now) — a week of tech, telecoms, and startups, against the backdrop of one of our favourite cities. If you’ve been to MWC, you’ll know just how massive it is. Team cloudnumbering haven’t been before […]

cloudnumbering at MWC: Taking our virtual mobile numbers to Barcelona

Last week, we packed our bags and headed to Barcelona for MWC (Mobile World Congress) and 4YFN (Four Years From Now) — a week of tech, telecoms, and startups, against the backdrop of one of our favourite cities.

If you’ve been to MWC, you’ll know just how massive it is. Team cloudnumbering haven’t been before and we couldn’t believe the sheer size of it — it wouldn’t be an overstatement to say it was genuinely breathtaking.

Barcelona Welcomed Us Warmly

We lucked out with the weather—mostly. Barcelona in early March can be hit or miss, but after some grey skies, the sun finally showed up. The city itself delivered, as always — late-night tapas, and a cold beer made for the perfect post-conference wind-down, especially with our good friends from eSIM Go.

The Scale Of It All

Even if you’ve been before, MWC can catch you off guard with its sheer size. Huge booths from the likes of Samsung, Huawei, and Ericsson towered over the exhibition halls, while startups fought for attention with bold pitches and even bolder ideas. It was busy, it was loud, and it was a truly global event, with visitors from all over the world. Despite the size, there were still plenty of moments for genuine connections and conversations.

Our stand was at 4YFN, the buzzing startup hub, but it still felt entirely part of the overall MWC experience, and being right by the Founders Stage, we couldn’t be happier with the footfall. 

We caught up with familiar faces and met some brilliant new people — old colleagues, potential partners and even potential investors. Ideas were exchanged, deals discussed, and above all we had a lot of fun. 

What Stood Out This Year?

A few themes and businesses that caught our eye:

•  AI isn’t just hype anymore — it’s being usefully integrated into real-world telecom solutions.

•  Startups are shaking things up — at 4YFN, the energy was contagious. 

•  We were intrigued and impressed by Holoconnects — the leading expert in the field of hologram technology used for communication in hospitality, telehealth, retail and educational. Their Holobox is very cool!

•  We didn’t expect to see the Catalonian Police exhibiting, but the Mossos d’Esquadra were there showing off a fully connected, drone equipped police car. Smart in every sense of the word.

•  Our final takeaway is that we already can’t wait for next year!

Final Thoughts

MWC & 4YFN was probably as much of a whirlwind for you as it was for us. It was intense, exciting, and full of moments that remind us why we’re working so hard on developing our wholesale virtual mobile number solution.

If we didn’t get a chance to catch up, let’s change that — drop us an email or a message on LinkedIn. And if you were there too, do let us know what stood out to you.

Until next time, Barcelona!

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